Want more traffic? Of course your do! We’ve put together 10 of the best marketing blogs, dedicated to helping you get more visitors to your store.
Owners of online stores and eCommerce websites do most of their online marketing themselves. And in the world of digital marketing, if you aren’t up to speed on the latest SEO and marketing trends, you will find yourself lagging behind the competition. So how can you make sure that your digital marketing skills are constantly updated? By reading excellent, up-to-date marketing blogs.
Here are 10 of the best marketing blogs on the web (and why you should follow them):
Adobe’s marketing blog is chock-full of articles that help digital marketers conduct the right research tactics. They also show how to use the right strategies for the products that you are promoting. The blog is organized into properly labeled categories that help readers sort through a high volume of content about specific topics on online marketing.
2. Fast Company
Fast Company is an American business magazine that focuses on technology, business, and design but its online version also puts out marketing articles that constantly hit the mark. One advantage of Fast Company, when compared to other marketing blogs out there, is the depth of its articles. With its journalistic experience, no one should really be surprised at the quality of Fast Company’s pieces.
One of the best blogs out there for digital content writers and copywriters, Copyblogger offers posts that aim to help marketers write effective copy that can sell products to a wide online audience. The blog has become so popular among copywriters and content writers that it has transformed into a seven-million-dollar company.
The sheer number of articles that Hubspot’s marketing blog (and the quality of the content, we should add) sets the standard for the inbound marketing industry. It’s no surprise that HubSpot’s blog is one of the most visited blogs on the web. And it doesn’t hurt that HubSpot is always on top of the current marketing trends and points digital marketers in the right direction in terms of what’s the latest, what works, and what will work for them. HubSpot’s blog is an incredible resource if you are looking for anything and everything related to digital marketing.
E-mail marketing is still one of the best ways to influence prospective buyers. And MailChimp’s blog is one of the best blogs to visit if you’re looking for ideas on how to build an effective e-mail strategy for your brand. MailChimp’s blog churns out regular posts on e-mail marketing best practices and how to put up innovative e-mail marketing campaigns.
This blog is run by author, digital marketing guru, and Google Analytics extraordinaire Avinash Kaushik. The veteran marketer Kaushik has built his entire career on tech marketing, and his blog is a treasure trove of insights and wisdom that he’s collected for most of his career. Occam’s Razor publishes posts that help digital marketers create and maintain data-driven strategies and campaigns—that’s why you should follow it.
7. Moz Blog
If you’re a digital marketer and want to learn more about the SEO side of things, then Moz Blog can help. The blog covers every topic related to Search Engine Optimization, which includes community-building, responsive design for mobile sites, SEO-friendly content marketing, and of course, Google updates. Moz Blog is a great resource for marketers who don’t have their own SEO team, as it publishes posts that not only target intermediate to veteran SEO specialists but also beginners who are new to Search Engine Optimization.
A list of the best marketing blogs would not be complete without including a blog dedicated to social media strategies, and Social Media Examiner is one of the best social media marketing blogs out there. The blog regularly publishes posts about social media marketing as well as how digital marketers can fit social media into their overall digital marketing campaign as a whole. Another great thing about Social Media Examiner is that it has a big pool of writing experts, so visitors can gain access to many different perspectives and always get a fresh take on social media marketing.
Looking to do some video marketing for your online store but don’t know where to start? Check out the Vidyard Video Marketing Blog. This blog knows that video marketing is an entirely different thing compared to, say, social media marketing or content marketing. Vidyard Video Marketing Blog publishes posts that teach visitors how to create effective videos that help sell products, posts that tell you how to build video marketing campaigns and strategies, and posts that teach you how to optimize video campaigns for conversion.
Econsultancy is a blog that provides eCommerce professionals and digital marketers the resources they need in terms of research, data, analysis, consulting, and even marketing training and events. The bottom line: if you are looking for marketing articles that are backed by intensive research and has broad scope, Econsultancy is for you.
Have we missed your favorite marketing blogs? Tell us about them in the comments below!