How Is Attribution Important To Your Final Sale?

By |April 18th, 2018|

It’s Dec 2017, Pelicans vs Nets, and Rajon Rondo had only scored 2 points. Yet, in less than 30 minutes, he made it to the record books (which had been untouched for the last 21 years). He did something that not only won the game for the Pelicans but made bookkeepers rewrite […]

Can Facebook Messenger Be A Powerful Marketing Tool?

By |April 16th, 2018|

Do you use Facebook Messenger for marketing?  If not, you should be. The average Messenger message is opened 80% of the time while the average email is opened only about 5.9% to 18.8% of the time.
Keeping up with trends is a good way to make sure your business keeps […]

Cultivating Click-thrus: Your Guide To Writing A Winning Meta Description

By |April 10th, 2018|

When creating online ads or optimizing for SEO to promote your products, never underestimate the role of the meta description. As brief paragraphs that appear immediately beneath the URL that you want customers to click on, meta descriptions make your listings more effective both directly and indirectly.
Directly, a good meta […]

The Power Of Push Notifications For Small Businesses [Infographic]

By |February 7th, 2018|

It’s no secret that growing any online business is becoming increasingly difficult. To keep the company moving forward, marketers around the world are scouting for innovative and cost-effective ways to not only attract new customers but also keep the existing ones. Push notifications are gaining popularity for this reason!
If you […]

5 Questions Most New eCommerce Platform Users Forget to Ask

By |January 31st, 2018|

Getting into online selling can be incredibly easy, or crazy difficult… all depending on which eCommerce software you choose to build your online store with.  Here are five questions that most new eCommerce platform users forget to ask before they take the plunge!
Setting up shop on the World Wide Web for […]

Seven Traits Every Good Boss Should Have

By |January 25th, 2018|

Are you a good boss?  It may be hard to balance your influence and effectiveness while taking how your employees view you into consideration.  There are ways to be well-liked and effective, however!
Last year, the market research group Gallup released a report confirming what most of us already know: employees don’t […]

Online Store Owners + Intuit QuickBooks = The Perfect Pairing

By |January 22nd, 2018|

Do you struggle with running your online business and trying to keep up with the accounting? There are great tools to help online store owners balance the needs of their eCommerce stores.  Intuit QuickBooks is one of our favorites!
In 1994, American software company Intuit developed QuickBooks to help small-to-medium-sized businesses […]

Recap: Our 5 Favorite eCommerce Blogs From 2017

By |January 18th, 2018|

Now that 2017 is tucked safely behind us, it’s time to take a look back at some of our favorite eCommerce blogs from last year.
Our ‘best of’ list pulls from a wide range of topics, from eCommerce Challenges to Shopping Psychology.  Here’s the roundup of the PinnacleCart favorite eCommerce […]

5 Last-Minute Christmas Marketing Ideas To Launch RIGHT NOW!

By |December 13th, 2017|

Looking for last-minute Christmas marketing ideas that will grab the attention of late shoppers?  We’ve got a quick list that’ll show holiday cheer and increase your overall holiday sales!
The holidays seem to flash by in a blur, don’t they? With less than two weeks left until Christmas, it’s time to […]

Customer Experience: What Every eCommerce Company Needs to Know

By |December 7th, 2017|

Understanding and shaping the customer experience is absolutely critical for online businesses.
With buyers taking any one of an infinite number of different paths to purchase, it’s important to consider the entire customer experience (CX) in a holistic way–to shape how customers perceive your brand and then how well their interactions align […]