6 Questions To Ask Before Creating Your Social Media Mission Statement

By |June 4th, 2018|

Imagine being out with your coworkers on a team building project.  The chosen task is archery and you’re new to the sport. There are basic things you’ll need, right? At the very least, you’ll need a bow, a quiver of arrows, and some instruction. Well, what if one of those […]

Do product specific landing pages really convert?

By |May 21st, 2018|

As most eCommerce store owners know, product page conversion rates are one of the core KPIs for reviewing the effectiveness of your store. So naturally, most store owners focus heavily on improving them. After all, even slight improvement can lead to hundreds or thousands of dollars in additional sales.
One of […]

How To Determine Buyer Intent From Keywords

By |May 15th, 2018|

How well do you know your target audience? They’re going to make or break your success so how well you can figure out their buyer intent may crush or skyrocket your success.
Marketing isn’t always a black and white operation. It requires patience, a nuanced approach and most importantly, the ability to […]

Tips on Using Social Media Strategy to Drive Your Success

By |May 11th, 2018|

 How does the right social media strategy help your business? Does it really save time and money? And how critical is it to have a marketing plan dedicated to social media alone?  We’ll discuss this and more below…

More than ever before, shoppers would rather buy online than in-store.  To put a number to […]

How Is Attribution Important To Your Final Sale?

By |April 18th, 2018|

It’s Dec 2017, Pelicans vs Nets, and Rajon Rondo had only scored 2 points. Yet, in less than 30 minutes, he made it to the record books (which had been untouched for the last 21 years). He did something that not only won the game for the Pelicans but made bookkeepers rewrite […]

Can Facebook Messenger Be A Powerful Marketing Tool?

By |April 16th, 2018|

Do you use Facebook Messenger for marketing?  If not, you should be. The average Messenger message is opened 80% of the time while the average email is opened only about 5.9% to 18.8% of the time.
Keeping up with trends is a good way to make sure your business keeps […]

Cultivating Click-thrus: Your Guide To Writing A Winning Meta Description

By |April 10th, 2018|

When creating online ads or optimizing for SEO to promote your products, never underestimate the role of the meta description. As brief paragraphs that appear immediately beneath the URL that you want customers to click on, meta descriptions make your listings more effective both directly and indirectly.
Directly, a good meta […]

The Power Of Push Notifications For Small Businesses [Infographic]

By |February 7th, 2018|

It’s no secret that growing any online business is becoming increasingly difficult. To keep the company moving forward, marketers around the world are scouting for innovative and cost-effective ways to not only attract new customers but also keep the existing ones. Push notifications are gaining popularity for this reason!
If you […]

5 Questions Most New eCommerce Platform Users Forget to Ask

By |January 31st, 2018|

Getting into online selling can be incredibly easy, or crazy difficult… all depending on which eCommerce software you choose to build your online store with.  Here are five questions that most new eCommerce platform users forget to ask before they take the plunge!
Setting up shop on the World Wide Web for […]

Seven Traits Every Good Boss Should Have

By |January 25th, 2018|

Are you a good boss?  It may be hard to balance your influence and effectiveness while taking how your employees view you into consideration.  There are ways to be well-liked and effective, however!
Last year, the market research group Gallup released a report confirming what most of us already know: employees don’t […]