If you’re an online merchant, one of the most important metrics for your business is Cart Abandonment. You spend marketing dollars getting potential customers to your store, they find the product they’re looking for, add it to their cart, yet for some reason, they don’t complete the order. The [...]
One of the biggest decisions every eCommerce store owner needs to make is how to source products. This decision impacts everything including profit, cashflow, logistics and more. Ask any current eCommerce store and they will tell you, this decision will impact you and your business for years to come. [...]
Revenue growth is the propelling medium of every business and lies at the very heart of them. As the business landscape lurches towards recovery following the COVID outbreak, a prominent trend seen among buyers worldwide is the astronomical adoption of e-commerce. The rise of the internet, coupled with the [...]
Google is currently putting together the final changes on an algorithm update expected to land in 2021. The update is called the Page Experience Update. Google has already provided some information on the update - the update aims to measure and potentially rank the experience that a user encounters [...]
SMS marketing is a useful marketing tactic for businesses that want to stay in touch with their target customers on a regular basis. People usually have their phones with them for the most part of the day. And, if they have enabled push notifications, then likely, at least, glance [...]
The screen is your shop’s window to the world when it comes to online shopping. Visually merchandising your products properly for laptop, notebook, and smartphone viewing is just as important for an online store as it is for a brick-and-mortar location. Perhaps even more so, because the online customer [...]
The newest rule of eCommerce — if you want visitors to buy more of your products, you must get them engaged. While images can give us an idea about how a product looks like, videos do a much better job of engaging the user. According to a survey from [...]
One of the most important priorities for any company is growing a loyal customer base that will stick around. Keeping your customers satisfied and happy is one of the best ways to ensure that they are loyal and will not turn to your competitors. Businesses that focus on constantly [...]
Whenever you email market, there are two types of emails that you need to be sending to your audience. The first is your standard marketing email, which is the email you are sending out to your audience on a daily or weekly basis. It can contain information about your [...]
The Covid-19 pandemic has changed the way in which many businesses operate, some permanently. Traditional retail stores have run into a figurative buzz saw trying to keep their doors open. They have been forced to quickly develop skills that have been more associated with digital retailers. These include increasing [...]
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