If you’re an online merchant, one of the most important metrics for your business is Cart Abandonment. You spend marketing dollars getting potential customers to your store, they find the product they’re looking for, add it to their cart, yet for some reason, they don’t complete the order. The [...]
When the coronavirus pandemic hit the world, everyone including students, employees, and business owners became more exposed to social media following stay-at-home orders. While online buying and selling has become more prominent, different social media platforms such as Facebook, Instagram, and Twitter have joined the social commerce game. Given [...]
The year 2020 was a unique one. With nationwide lockdowns in many countries, consumers and businesses increasingly opted for the digital route, purchasing and offering more goods and services online. This boosted e-commerce's global retail trade to 17%, up from 14% in 2019. However, building a successful e-commerce business [...]
Brand marketers must take advantage of every tool available to ensure they connect with their target audience. Implementing a comprehensive marketing strategy means executing across multiple channels and the management of many moving parts. Also, marketers for eCommerce brands must understand how and why prospects are entering their funnel. [...]
Search engine algorithms are getting more and more sophisticated by the day, and as an online business owner, you need to make sure you or someone on your staff is on top of the changes. So let's talk about seven proven ways to drive more traffic to your online [...]
One of the biggest decisions every eCommerce store owner needs to make is how to source products. This decision impacts everything including profit, cashflow, logistics and more. Ask any current eCommerce store and they will tell you, this decision will impact you and your business for years to come. [...]
Revenue growth is the propelling medium of every business and lies at the very heart of them. As the business landscape lurches towards recovery following the COVID outbreak, a prominent trend seen among buyers worldwide is the astronomical adoption of e-commerce. The rise of the internet, coupled with the [...]
Google is currently putting together the final changes on an algorithm update expected to land in 2021. The update is called the Page Experience Update. Google has already provided some information on the update - the update aims to measure and potentially rank the experience that a user encounters [...]
SMS marketing is a useful marketing tactic for businesses that want to stay in touch with their target customers on a regular basis. People usually have their phones with them for the most part of the day. And, if they have enabled push notifications, then likely, at least, glance [...]
The screen is your shop’s window to the world when it comes to online shopping. Visually merchandising your products properly for laptop, notebook, and smartphone viewing is just as important for an online store as it is for a brick-and-mortar location. Perhaps even more so, because the online customer [...]
The newest rule of eCommerce — if you want visitors to buy more of your products, you must get them engaged. While images can give us an idea about how a product looks like, videos do a much better job of engaging the user. According to a survey from [...]
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