If you’re an online merchant, one of the most important metrics for your business is Cart Abandonment. You spend marketing dollars getting potential customers to your store, they find the product they’re looking for, add it to their cart, yet for some reason, they don’t complete the order. The [...]
Whenever you email market, there are two types of emails that you need to be sending to your audience. The first is your standard marketing email, which is the email you are sending out to your audience on a daily or weekly basis. It can contain information about your [...]
The Covid-19 pandemic has changed the way in which many businesses operate, some permanently. Traditional retail stores have run into a figurative buzz saw trying to keep their doors open. They have been forced to quickly develop skills that have been more associated with digital retailers. These include increasing [...]
Setting up your ecommerce store is just the beginning of your work when you launch a new business. Not only do you still have to market your business to bring customers to your site, you have to earn their trust in order to make a sale. With new scams [...]
Stressed about the upcoming holiday season? We’ve put together some sure fire ways to help you ramp up your end of the year sales. According to @smartly.io, 51% of consumers stated they had made purchases from July to September through the ads they saw on social media networks — [...]
As a general rule, marketers need to follow the flow of consumer behavior, and for those working in ecommerce, there’s no better time than the present to increase your marketing spends. Current events have rapidly accelerated the shift from brick-and-mortar to ecommerce, with experts predicting a 60% drop in [...]
What is the best way to get traffic to your new online store? Unfortunately, like most aspects of marketing, there is no “one size fits all” answer. What you should do – and what you’re able to pay for – depends on your business and customer base. And, with [...]
The recent pandemic has propelled eCommerce business owners to achieve record-breaking sales. With the continued demands and to keep up with the holidays, merchants must start managing their inventories now. For the 2020 holiday shopping season, we’ve created an infographic that will help you prepare your eCommerce store for [...]
Good customer service is critical to the success of a company. It leads to more loyalty from customers, and this loyalty translates into more sales. Email marketing is a key component to fostering the relationship with customers. Additionally, email marketing accounts for approximately 23% of sales, rendering it one [...]
Affiliate marketing is a way of leveraging your community of customers in order to drive growth, and it can be very effective. U.S. affiliate marketing spending is expected to rise to $6.8 billion this year, with 81% of brands utilizing affiliate marketing in some form. Making the most of [...]
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