Come Sail Away, Come Sail Away, Come Sail Away with Me..
Great song, terrible thing to have happen to customers. Pinnacle Cart has developed a marketing tool to recapture customers get caught up in some other moment and abandon their shopping cart before completing their intended purchase.
In our newest version, 3.7.5 (coming soon!) we have developed a marketing tool to recapture those customers that do not complete the purchase process.
Enter Drift Marketing (cue the reggae tunes – sail away, drift, get
it?) Drift Marketing is a new term, but an easy concept. Essentially, it’s taking an action to bring a customer back to your storefront to complete their order.
Let’s consider our imaginary store, MyWorldFamousSpiceCollection.net. Tony Customer is shopping in your store. Tony adds a couple of your world famous spice blends to his cart. After also adding one of your hand embroidered “Kiss The Chef” aprons, Tony navigates to the checkout page. As Tony reaches for his wallet to get his credit card information, he realizes the ribs he’s got on the grill outside are in grave danger. He dashes out the door to save the ribs and his transaction (and your sale!) is long forgotten.
Or is it?
As a store owner, nothing is more frustrating than seeing orders and dollars sitting in an “abandoned” status. All of your marketing time and money flushed down the drain over something outside of your control.
Our Drift Marketing tool allows you to create campaigns to email your customers at designated time intervals after the cart is abandoned – due to burning ribs or otherwise.
Maybe you want to send an email with the entire content of their cart as a reminder they still need to complete the order. Perhaps you want to follow up 6 hours later with a discount code for 5%, 10% or 15% off their entire order. These marketing initiatives can all be accomplished through our new Drift Marketing system.
Just another innovative way we are helping our customers increase their sales using Pinnacle Cart.
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Marketing – especially internet marketing – is full of buzz words. Perhaps you’ve come across the most recent addition to marketing lexicon – “remarketing.” The simple definition of remarketing is displaying an ad to a customer who has already visited your site or taken a specific action within a specified period of time. The Google machine published a nifty little blog entry detailing exactly what their definition is and how they plan to execute on the idea. Hit the link for official verbiage, of course, but read on for a remarketing summary courtesy of, well, us.
A parable on “remarketing:” Uncle Frankie is surfing away looking for a new, fantastically crafted humidor to house his Cubans. He visits about 5 different sites before realizing he’s late for his pinochle game with his buddies. After Uncle Frankie and his partner Sal take a beating at the hands of two dames, they retire back to Uncle Frankie’s condo to research pinochle strategy online. Frankie offers Sal one of his Cubans as they begin surfing for ways to win next week. Suddenly Sal says, “Hey Frankie! Look at dis here!”
What did Sal see?
Frankie peers over Sal’s shoulder, “Hey! There’s a link for that humidor site I was tellin’ ya bout.”
Yes!!! Sal saw a sponsored link for the humidor site that Uncle Frankie had visited earlier in the day. WHAT THE? HOW THE? Any ideas? In our best imitation of Cookie Monster – “C is for Cookie, that’s good enough for me…..” Yes star students, the illustrious cookie. When Uncle Frankie visited the humidor site earlier in the day but then navigated away without making a purchase, the site left a cookie on Uncle Frankie’s machine. Then, when Sal and Frankie logged on looking for pinochle strategy – the previously placed cookie REMARKETED to Uncle Frankie by displaying the sponsored link for the humidor company. Of course, Uncle Frankie needs to be on a website or network that is offering remarketing, but with Google starting to do it we can expect other advertising networks to follow shortly.
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